FreeKreative is a non-exclusive talent agency that represents a large number of performers with a broad variety of unique and unusual acts and talents. The web site allows members of the talent community to register accounts and set up profiles describing their act, including images and other uploaded attachments. Talent bookers may register in order to view the profiles and offer potential jobs.

Blue Rattle built the FreeKreative site on the WordPress framework, and set up all front-end and back-end tools to manage the database of registered accounts and profiles. A custom CMS allows the FreeKreative administrators full ability to view and manage the membership database.